YouCanQuit2

Led the design efforts for the YouCanQuit2 campaign, a Department of Defense initiative aimed at helping Service members quit tobacco through education, encouragement, and accessible resources. I developed a range of innovative visual materials and digital assets, including storyboarding for PSA videos, to engage a military audience across web and social platforms. The storyboarding process allowed for a clear, strategic flow of content, ensuring that each piece effectively communicated the health impacts of tobacco use and promoted available cessation tools. As part of the design process, I ensured all materials were 508-compliant by incorporating accessibility tagging and following best practices to create content that was inclusive for all users. By aligning creative strategy with the campaign’s mission, I made certain the materials were both visually compelling and informative, empowering Service members to make confident, informed decisions about quitting tobacco.